Today, September 26th, 2019, is the day we launch Techzine.eu and head for Europe. We will cover the latest news in enterprise IT, and more importantly, offer in-depth background stories about enterprise IT.
In Europe, the Techzine brand is new to people, but in the Netherlands, we have been around for more than 17 years. In 2018 we already expanded to Belgium, where our website is growing rapidly. We see our expansion with Techzine Europe as a big opportunity, and English versions of articles have been requested by many of the companies we write about.
Can you publish this background story in English?
This is one of the most frequently asked questions when we deliver a story. The Dutch market is very innovative and our publications are doing very well, but our stories are only accessible to people that can read Dutch. We were often told that our extensive background stories, in-depth analysis and tone of voice are unique, and that they could be useful to many more IT-professionals and IT decision-makers if they would be available in English. At first, we just took these remarks as compliments. After hearing statements like these more, however, we took them to heart and decided to research the possibility of a Europe-wide publication.
We engaged with many executives, PR and marketing professionals of bigger IT brands. How big is this opportunity? What are they missing in regards to current publications with an international audience? After doing the research we decided to launch Techzine.eu: an enterprise IT website with a focus on Europe.