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Who we reach and why it matters

That we reach 500,000+ visitors per month is nice. But what sets us apart is how they consume our content: 4+ minutes average on in-depth articles. No quick scrolls, it's real attention from IT professionals making decisions. Discover exactly who they are and why they keep reading.

Ready to reach this audience?

You can see the numbers if you scroll down; you can almost get lost in them. You now know exactly who we reach, how engaged they are, and why they trust our content. Discover how we can bring your message to these decision-makers.

WORK WITH US

Discover how to partner with us and what we offer.
Partner with us

READY TO GET STARTED?

Schedule a meeting in our calendar or reach out directly via our contact page.
Download Media Kit

Deep dive into the Data

Overview
By Platform
By Audience
By Industry

Total reach

528,764 unique visitors per month across platforms.
Techzine visitors:
- Techzine.eu305,641
- Techzine.nl126,833
- Techzine.be26,291
  
ICT Magazine visitors:
- ICTMagazine.nl42,908
- ICTMagazine.be27,091

Engagement

The quality, it's about attention time of our audience.

Reading time

News articles:
Techzine2m 34s - 2m 42s
ICT Magazine2m 27s - 2m 34s
  
In-depth articles:
Techzine3m 51s - 4m 13s
ICT Magazine3m 12s - 3m 32s
This isn't passive scrolling: it's active reading by professionals making technology decisions.

Newsletters

Open rates:
- Techzine.nl 39,08%
- Techzine.eu 28,45%
Active subscribers: 17,018
- Daily newsletters 5,294
- Weekly newsletters 11,724

Subscribers & social reach

LinkedIn followers: 
- Techzine1,635
- Techzine NL-BE2,233
- ICT Magazine2,063
  
X (Twitter) followers: 
- Techzine8,962
- Techzine NL-BE9,540
- ICT Magazine3,120
  
Subscribers: 
- Techzine on YouTube1,160
- Techzine Talks (NL) podcast1,572
- Techzine TV (EN) podcast861

Who we reach

Executives & decision makers: 
- C-Level Executives (CIO, CTO, CEO, etc.)17-22%
- Decision-Makers (IT Managers, Directors)30-41%
*Authority to approve/purchase IT solutions> 30% of audience
  
Technical & operational roles: 
- IT Operations (SysAdmins, DevOps)14-38%
- Developers (Software/App Engineers)12-17%
  
Business professionals (ICT Magazine): 
- Marketing Professionals (CMOs, MarTech)9-19%
- IT Professionals (business focus)14-16%
- Sales & Customer Success9-17%
- Finance Professionals4-7%
- HR Professionals3-5%

Which industries

- IT & IT Secondment 16-30%
- Financial Services 5-19%
- Manufacturing 4-19%
- Consultancy 7-12%
- Healthcare 4-10%
- Government (Public Sector) 4-9%
- Retail 5-8%
- Education 4-6%
- Telecom 2-3%

From startups to global enterprises

We reach IT decision-makers across organizations of all sizes:
Company Size:
- SMB (1-200 employees) 31-48%
- Mid-Market (201-5,000 employees) 23-37%
- Enterprise (5,001-10,000 employees) 4-7%
- Global Enterprise (10,000+ employees) 12-28%
Techzine.eu has exceptionally strong enterprise reach with 28% from companies with 10,000+ employees

Global

Techzine.eu

305,641 visitors/month
Global IT professionals - European perspective

Audience: 
C-level:17%
Decision-makers:37%
IT Operations:38%
Developers:17%
  
Engagement: 
News articles:2m 34s
In-depth articles:4m 13s


Top industries:
IT (30%), Finance (19%), Manufacturing (19%), Retail (8%), Consultancy (8%), Education (6%), Healthcare (5%), Government (4%), Telco (3%)

Company size:
SMB (28%), Mid-Market (24%), Enterprise (35%)

Netherlands

Techzine.nl

126,833 visitors/month
IT professionals

Audience: 
C-level:20%
Decision-makers:36%
IT Operations:36%
Developers:16%
  
Engagement: 
News articles:2m 42s
In-depth articles:4m 06s

Top industries:
IT (25%), Finance (15%), Manufacturing (9%), Healthcare (8%), Government (8%), Consultancy (7%), Retail (5%), Education (4%), Telco (3%)

Company size:
SMB (46%), Mid-Market (29%), Enterprise (19%)

ICTMagazine.nl

42,908 visitors/month
Business decision-makers

Audience: 
C-level:22%
Decision-makers:41%
Marketing pros:19%
IT professionals:16%
Finance pros:7%
HR pros:5%
Sales/support:17%
Legal:3%
  
Engagement: 
News articles:2m 34s
In-depth articles:3m 32s

Top industries:
IT (17%), Finance (12%), Healthcare (10%), Consultancy (10%), Government (9%), Retail (7%), Education (5%), Manufacturing (4%), Telco (3%)

Company size:
SMB (49%), Mid-Market (29%), Enterprise (17%)

Belgium

Techzine.be

26,291 visitors/month
IT professionals

Audience: 
C-level:19%
Decision-makers:32%
IT Operations:33%
Developers:12%
  
Engagement: 
News articles:2m 38s
In-depth articles:3m 51s

Top industries:
IT (24%), Consultancy (12%), Manufacturing (11%), Finance (7%), Retail (7%), Government (6%),  Education (5%), Healthcare (4%), Telco (2%)

Company size:
SMB (41%), Mid-Market (31%), Enterprise (20%)

ICTMagazine.be

27,091 visitors/month
Business decision-makers

Audience: 
C-level:21%
Decision-makers:30%
Marketing pros:9%
IT professionals:14%
Finance pros:4%
HR pros:3%
Sales/support:9%
Legal:1%
  
Engagement: 
News articles:2m 27s
In-depth articles:3m 12s

Top industries:
IT (16%), Consultancy (11%), Healthcare (8%), Retail (8%), Government (6%), Education (6%),  Finance (5%), Manufacturing (5%), Telco (2%)

Company size:
SMB (45%), Mid-Market (29%), Enterprise (17%)

Understand who exactly reads our content helps you target the right decision-makers and professionals.

C-level executives: 17-22%

Who they are:
- CIOs, CTOs, CISOs (Chief Information/Technology/Security Officers)
- CEOs, CFOs, COOs (Chief Executive/Financial/Operating Officers)

What they do:
- Make strategic technology decisions
- Hold final budget authority
- Set long-term IT strategy
- Approve major investments

Where they read:

Techzine.eu17%
Techzine.nl20%
Techzine.be19%
ICTMagazine.nl22%
ICTMagazine.be21%

Decision-makers 30-41%

Who they are:
- IT managers & directors
- Department heads (Marketing, Finance, HR, Operations)
- Business unit leaders
- Technology strategists

What they do:
- Evaluate and recommend solutions
- Manage departmental budgets
- Oversee implementation
- Select and manage vendors

Where they read:

Techzine.eu37%
Techzine.nl36%
Techzine.be32%
ICTMagazine.nl41%
ICTMagazine.be30%

IT operations 14-38%

Who they are:
- System Administrators
- Network Engineers
- DevOps Professionals
- Infrastructure Managers
- Security Operations

What they do:
- Manage day-to-day technology operations
- Evaluate technical requirements
- Provide technical input on purchasing decisions
- Implement and maintain solutions

Where they read:

Techzine.eu38%
Techzine.nl36%
Techzine.be33%
ICTMagazine.nl16%
ICTMagazine.be14%

Developers 12-17%

Who they are:
- Software engineers
- Application developers
- Solutions architects
- Technical leads

What they do:
- Build and integrate solutions
- Evaluate development tools and platforms
- Provide technical recommendations
- Drive technical adoption

Where they read:

Techzine.eu17%
Techzine.nl16%
Techzine.be12%

Business professionals

Finance professionals:
CFOs, Controllers, Finance directors

ICTMagazine.nl7%
ICTMagazine.be4%

 

HR professionals:
CHRO, HR directors, HR business partners

ICTMagazine.nl5%
ICTMagazine.be3%

 

Legal:
Legal counsel, compliance officers

ICTMagazine.nl3%
ICTMagazine.be1%

 

Marketing professionals:
CMOs, Marketing directors, MarTech managers

ICTMagazine.nl19%
ICTMagazine.be9%

 

Sales, support & customer success:
Sales operations, Customer support and success leaders

ICTMagazine.nl17%
ICTMagazine.be9%

 

We reach IT decision-makers across all major industries. Here's an overview and the detailed breakdown per platform.

Industry overview

IT & IT secondment16 - 30%
Financial services5 - 19%
Manufacturing4 - 19%
Consultancy7 - 12%
Government4 - 9%
Healthcare4 - 10%
Retail5 - 8%
Education4 - 6%
Telecom2 - 3%

IT and IT secondment

IT vendors, system integrators, managed service providers.

Techzine.eu30%
Techzine.nl25%
Techzine.be24%
ICTMagazine.nl17%
ICTMagazine.be16%

Financial services

Banks, insurance companies, fintech, investment firms; heavy IT spenders with complex needs.

Techzine.eu19%
Techzine.nl15%
Techzine.be7%
ICTMagazine.nl12%
ICTMagazine.be5%

Manufacturing

Industrial automation, supply chain, (smart) factories, IoT.

Techzine.eu19%
Techzine.nl9%
Techzine.be11%
ICTMagazine.nl5%
ICTMagazine.be4%

Consultancy

Strategic advisors, technology consultants.

Techzine.eu8%
Techzine.nl7%
Techzine.be12%
ICTMagazine.nl10%
ICTMagazine.be11%

Government

Public sector, municipalities, government agencies.

Techzine.eu4%
Techzine.nl8%
Techzine.be6%
ICTMagazine.nl9%
ICTMagazine.be6%

Healthcare

Hospitals, healthcare providers, medical technology.

Techzine.eu5%
Techzine.nl8%
Techzine.be4%
ICTMagazine.nl10%
ICTMagazine.be8%

Retail

E-commerce, omnichannel retail, point-of-sale technology.

Techzine.eu8%
Techzine.nl5%
Techzine.be7%
ICTMagazine.nl7%
ICTMagazine.be8%

Education

Universities, schools, e-learning platforms.

Techzine.eu6%
Techzine.nl6%
Techzine.be5%
ICTMagazine.nl5%
ICTMagazine.be4%

Telecom

Telecommunications providers, network operators.

Techzine.eu3%
Techzine.nl3%
Techzine.be2%
ICTMagazine.nl3%
ICTMagazine.be2%

Ready to reach this audience?

You've seen the numbers. You now know exactly who we reach, how engaged they are, and why they trust our content. Discover how we can bring your message to these decision-makers.

WORK WITH US

Discover who we are, what we do, and why 80+ IT vendors trust us.

1. Our Story (About) ✔
2. Our Brands ✔
3. Audience ✔
4. Partner With Us
Partner with us

READY TO GET STARTED?

Schedule a meeting to discuss your marketing goals and find the right solution for your needs.

Schedule a meeting in our calendar or reach out directly via our contact page.

For pricing:
Download Media Kit

Dolphin Publications

Dolphin Publications, Europe's leading B2B IT publisher, publishes Techzine and ICT Magazine for IT professionals and business decision-makers worldwide. For over 20 years, we've focused on quality, creating in-depth content that IT professionals and business leaders actually read, engage with, and trust to make better IT decisions.
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